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Course ID: SA8920
Title: Creative Marketing: The P.T. Barnum Method
Duration: approx. 1 hour
Facilitator: Charlie Hueber
Price: $50

📂 Downloads included with your replay: video + slide presentation

OVERVIEW
If you have watched the popular musical “The Greatest Showman” starring Hugh Jackman, you were introduced to the American showman P.T. Barnum. His shows were spectacular, but what set him apart was his ability to attract crowds and market his events. In a world of digital media and information overload, what are programmers on campus doing to attract students to their events? This webinar will examine and explore the creative ways Barnum attracted people to his events, and how these concepts can be applied to our own advertising on campus. In addition we will introduce five methods of marketing that can help student affairs professionals and student leaders increase attendance and have fun in the process.

LEARNING OUTCOMES

• Participants will understand the challenges to marketing to an increasingly digital generation
• Participants will be examine the creative advertising methods of PT Barnum
• Participants will have a better understanding the need for more creative marketing

WHO SHOULD ATTEND

• Residence Life Programmers
• Greek Life
• Student Activities Staff
• Administrators

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Dr. Charlie Hueber is the former long-time Dean of Students at Schreiner College. He is currently the Executive Director of the Comfort Area Chamber of Commerce in Comfort. TX. Previously, he has worked at Trinity Valley Community College, Georgia Southern University, and Stephen F. Austin State University. He has served as a speaker and consultant to a variety of universities and businesses in leadership development, customer service and social integration. He has also published numerous articles on leadership, school spirit, and marketing. His main research interest lies in social integration and its impact on college success. He has helped to develop multiple transition camp programs around the country and has long been an advocate for spirit and traditions programming.

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PAYMENT & REGISTRATION
Payment can be made by Credit card, PayPal or Venmo. Please provide the Name, Institution/Organization + Email of the attendee in the two boxes provided on the checkout page. A receipt from PayPal will be sent automatically to the email address associated with your payment method. However, login instructions are processed manually (usually within 12 hrs) and sent to the attendee's email address.

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