{"id":1173,"date":"2026-04-15T12:18:18","date_gmt":"2026-04-15T16:18:18","guid":{"rendered":"https:\/\/mystudentaffairs.com\/sss\/?page_id=1173"},"modified":"2026-05-16T18:17:07","modified_gmt":"2026-05-16T22:17:07","slug":"sa8920-creative-marketing-the-p-t-barnum-method","status":"publish","type":"page","link":"https:\/\/mystudentaffairs.com\/sss\/replays\/sa8920-creative-marketing-the-p-t-barnum-method\/","title":{"rendered":"SA8920 | Creative Marketing: The P.T. Barnum Method"},"content":{"rendered":"
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Creative Marketing: The P.T. Barnum Method<\/h1>\n<\/div>\nThis webinar is included in our Replay Library<\/a>. Volume discount applies to all items in your cart including replays and live webinars. Save 10% on two items, 15% on three, 20% on four and 25% on five.<\/em>\r\n
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Course ID: SA8920
\nTitle: Creative Marketing: The P.T. Barnum Method
\nDuration: approx. 1 hour
\nFacilitator: Charlie Hueber
\nPrice: $50<\/p>\n

\ud83d\udcc1 Downloads included with your replay:<\/i> video + slide presentation<\/p>\n

OVERVIEW<\/b>
\nIf you have watched the popular musical \u201cThe Greatest Showman\u201d starring Hugh Jackman, you were introduced to the American showman P.T. Barnum. His shows were spectacular, but what set him apart was his ability to attract crowds and market his events. In a world of digital media and information overload, what are programmers on campus doing to attract students to their events? This webinar will examine and explore the creative ways Barnum attracted people to his events, and how these concepts can be applied to our own advertising on campus. In addition we will introduce five methods of marketing that can help student affairs professionals and student leaders increase attendance and have fun in the process.<\/p>\n

LEARNING OUTCOMES<\/b><\/p>\n